One of the points that newsletter publishers neglect and are inclined to overlook is perfecting the structure of their newsletter layout. They are so occupied with finding and creating content for the newsletter. However, like the content, the newsletter layout can have a great impact on its readership.
By creating an attractive, reader-friendly layout for your newsletter, you can get your readers more engaged in reading it ; they will also get accustomed to it and will be always looking forward to the next issue.
On the other hand, if you create a newsletter that is roughly and awkwardly laid out, it is most likely that your readers will get put off by its scruffy look. It is not just the information that matters, even the way in which it is presented matters.
Use multiple columns to enhance readability. When it comes to laying out a newsletter, columns come as a great help. They help you effectively organize your content in a way that is appealing to the reader. A line that stretches across the entire screen is hard to follow. Reading from a screen is quite different from reading in a book. The former is quite tiresome to the eyes. Columns make it easier for the reader to skim through your content and thus save their eyes much of the strain.
How to use columns. The two column layout is believed to the best. You can modify the size of the two columns so that the left hand column takes one third of the entire newsletter width. This way it acts like the menu of a website. There you can place your table of content. The right hand column should be left for your main content.
The right hand column. The right hand column is the area in which you can inject your main body of content. This could include text, pictures, and links. It is advisable not to use too many graphics in your newsletter because this usually adversely affects its performance and makes it slow to load.
There you have it ; a few effective tips to give your newsletter an eye catching and reader-friendly look and layout.
To get more information about how to layout a newsletter. Stop by John Khon's site newsletter design tips.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment