Newsletter publishers today use any one or more of the 3 most commonly used newsletter formats which I am about to describe to you in this article.
None of the formats is perfect. They all have some good points and bad ones as well. Having a clear idea of the features and inconveniences of each format will ultimately help to choose the right one.
The text newsletter is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program. In addition to the easiness with which they are created, text newsletters are also compatible with all email clients and applications unlike HTML newsletters which sometimes get screwed up by some email clients.
In order to create an HTML newsletter, you must be adequately familiar with HTML. If you are not, then you had better use readymade HTML templates for your newsletter issues. This disadvantage is made up for by the different features HTML newsletters offer.
You can decorate your newsletter, change your fonts, include pictures, and more. However, the drawback often faced by HTML newsletters is that they often get trapped into spam filters before they reach their subscribers' inboxes.
The third and least used among the 3 formats is the PDF newsletter. Publishing your newsletter in PDF format can consume a lot of time and effort on your part but often make up in quality readership.
Due to the commitment, PDF newsletters are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF newsletter issue and allow your subscribers to pass the newsletter issue around.
Given the choices, however, you do not have to necessarily choose strictly one newsletter format, as some newsletter publishers today do publish in more than one newsletter form.
To get more information about newsletters formats. Stop by John Khon's site email newsletter programs tips.
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