Choosing a newsletter name is a very crucial stage in the creation of a newsletter.
When checking books in a library, what is it that first attracts to a particular book, or for example when thumbing through a newspaper what drives you to check a particular title ? It is certainly its title.
An important point to consider when crafting your title is to make it relevant to your targeted audience. No matter how catchy your title is, prospects are going to overlook it unless it addresses some of their needs.
Here are a few things to consider when choosing a newsletter title :
Before creating a newsletter, you need to select a topic for it. The topic you opt for is the starting point for creating your newsletter title.
It is always good to embed the name of your niche within your newsletter title. There are several ways for doing this. For example, if your niche is 'Garden Decoration', you may entitle your newsletter 'Garden Decoration Tips'.
A catchy but vague or generic title will be of no use to you. You should always try to keep your newsletter title specific and relevant to your targeted audience. Title relevancy is a very powerful way of converting prospects into actual subscribers. People will naturally subscribe to a newsletter when they see that it treats topics and issues of interest to them.
Another way of achieving relevancy is by incorporating the name of your target audience into the newsletter title.
Suppose you are publishing a newsletter which is aimed at people who have been to Hawaii or who intend to go there. You can name your newsletter ' Hawaii Lovers'. Those people will readily recognize that your newsletter is meant for them, and instantly subscribe to it.
Learn more about newsletter names. Stop by John Khon's site newsletter writing tips.
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